(Not)Recipes by Food52

(Not)Recipes for iOS is a new way to find—and share—cooking ideas and inspiration using photos. Its the only app to tap into the smart, spontaneous cooking really happening in peoples homes—and show how its done. (Spoiler alert: Most of the time, theyre not using recipes.)

GET INSPIRED
See how a community of passionate home cooks eats well every day, through real-time snapshots with quick, helpful descriptions—not just of what they cooked for dinner, but how.

SHARE YOUR COOKING
Get encouragement and feedback from a like-minded community—where everyone is there for the food (not the cats or the sunsets), and wants to see what you had for dinner.

FEATURES
• Dive deep into cooking topics you care about via hashtags like #cocktails and #breadbaking
• Search ideas for the ingredients in your fridge or pantry
• Share links to recipes, videos, and cookbooks (and how you riffed)
• Scroll through a complete real-time feed, or a featured list curated by Food52s editors
• Upload your own (Not)Recipes, with as much or as little detail as you like
• See ingredients automatically detected and displayed in mini-grocery lists
• See who’s favoriting your (Not)Recipes (and love them back)
• Gussy up your photos with filters inspired by food personalities like Julia Child and Mario Batali—that make even your quickest, most dimly lit shots look great
• Comment and reply—ask cooks questions about a technique or ingredient, or offer words of encouragement or your own ideas for riffing
• Favorite (Not)Recipe ideas to cook from later
• Play along in monthly contests on inspiring themes: what to do with a boatload of zucchini, the dinner you cook when you dont feel like cooking, not sad desk lunches

About Food52:
Food52 was founded in 2009 by Amanda Hesser and Merrill Stubbs, two authors, editors, and opinionated home cooks who formerly worked for The New York Times. Since then, Food52 has created six cookbooks, a cooking and home shop, a podcast, a cooking hotline, and a lot of marginally professional how-to videos—and won many a James Beard and IACP award doing it. We love recipes, but dont always use them. For more about us, go here: https://food52.com/about